Hello!
I work at Yandex as a Senior Designer, also carrying out the responsibilities of an Art Director.
I supervise projects aimed at internal and external HR department communications.
I work at Yandex as a Senior Designer, also carrying out the responsibilities of an Art Director.
I supervise projects aimed at internal and external HR department communications.
Рortfolio
Seasons
About the project:
It’s a joint IT series by Epic Growth and Yandex, in which experts share marketing knowledge. 10-15 minute videos are published on the website and become available after purchasing the subscription.
The goal:
Creating a corporate style from scratch, which would combine the recognition of Epic Growth and emphasize the participation of Yandex as a co-organizer of the project. Reflecting the technological sophistication and expertise of the project.
Project scaling: decorations, website, SMM.
It’s a joint IT series by Epic Growth and Yandex, in which experts share marketing knowledge. 10-15 minute videos are published on the website and become available after purchasing the subscription.
The goal:
Creating a corporate style from scratch, which would combine the recognition of Epic Growth and emphasize the participation of Yandex as a co-organizer of the project. Reflecting the technological sophistication and expertise of the project.
Project scaling: decorations, website, SMM.
My role in the project:
I joined the project at the stage of briefing the contractor (Shuka Design). Then I supervised the project and the team of 20 people.
My responsibilities:
Art direction:
Design work:
Results:
I joined the project at the stage of briefing the contractor (Shuka Design). Then I supervised the project and the team of 20 people.
My responsibilities:
Art direction:
- I briefed and supervised contractors in the context of visual style
- I art-directed the website with another contractor
- I monitored the on-site filming
- I oversaw presentations and distributed the workload among contractors
- SMM — I controlled layouts
- I supervised photo sessions
- I controlled the construction
Design work:
- decorations
- presentation template
- selection of photo references
- selection of portrait photographs
Results:
- We created 70 videos of 15 minutes each
- The promotional campaign covered about 25 million users (the initial target was 23,4 million)
- 2 000 new subscribers (+ 45% in relation to the base capacity)
- 16 speakers from Yandex took part in the project
- 43 000 subscription-based views
- 168 000 views of Yandex reports on Youtube
- The series rating is 7.6 (Epic Growth's average online product rating is 6)
- 30% of the audience watched Yandex reports to the middle and 20% made it to the end on Youtube
- Market coverage evaluation (3+ interactions with ads or content): 30 000 marketers and 25 000 product managers (30% of marketers’ + 70% of product managers' markets respectively)
- Now Epic Growth and Yandex are continuing to successfully cooperate and organize joint events in Russia, as well as in different cities abroad: Yerevan, Istanbul, Dubai, Tbilisi, and Belgorod. It all started with Seasons